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… it really matters. Why? Because your results will be very different between the two. If you are always following the pack — you will always get the butt end of the stick. Period. Social Media, by its very nature, is very dynamic and ever-evolving. Tools that were effective last week, may change (in various ways…) that should cause you to change your marketing tool focus.

Let me illustrate, using examples of factors that should have affected your marketing strategy in the past months:

• When Scribd (a social media marketing website - was once a great tool), changed its linking structure - all links became not valid, making it useless as a search engine marketing tool. Most online marketers dropped off Scribd because of it. However, if they (and in turn you) had done a little investigating - it would be known that by using their new editing tool, all past links could be updated after the change AND new links could be used. Knowing this, kept my team ahead of the game - because we were able to capture a significant amount of traffic knowing what we knew.
• Squidoo. Huh? Yep. It’s likely you have no idea what this is about. Squidoo, another place to develop great conversations in your marketing efforts, has had its relationship with Google changed in the past months. Understanding how Google is treating Squidoo in indexing and ranking would really be helpful to understand the changes necessary in your Lenses to keep the traffic coming.

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Howdy!  We’ve recently moved our blog and re-structured our Internet presence.   We are working diligently to get things back to normal and start to restore all the resources and posts you came to read!

 No worries, we’ll be back up and running, like normal soon!

Thank you,

Maria Reyes-McDavis

www.MariaReyesMcDavis.com

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