Jesse and Melva’s Personal Transformations Blog Launches

Jesse and Melva Johnson are marriage counselors, authors, and speakers based in Royal Oak, Michigan.  Our team has been working on building their online presence, including a re-design of their website, as well as the development of a blog.  The objectives for the blog include:  seo/sem results, social media marketing integration, and viral/video marketing to increase their practice profitability by driving targeted traffic.

The following videos outline what we developed and what we’ve achieved in 2 short months.

Watch the Personal Transformations Blog Walk-Through

Download the full version to YOUR computer here.

[Right-click the link above and click Save As]

View the Results We’ve Gotten

Long-tail, keyword rich content is a great starting points for business.

These lower traffic keywords were easier to hit top with, saving J&M time and money.

These terms bring in MORE QUALIFIED, targeted traffic.  Build from there is our strategy.

As we progress, we will target more competitive keywords to really amp up traffic.

The Lessons:

1. If you have a business that functions within your local community, you should be using search engine optimization and search engine rankings to target geographically in Google.
2. Look at your position, compared to your competitors, and makes sure you “work your way up the ladder” in rankings, to get results — rather than charging ahead in the most competitive keywords.
3. Blogs are one of the most effective ways to integrate your social media, video/viral marketing, and search engine marketing strategies — to work together to get much faster and better results.
4. Target your blog to YOUR audience, period.  Stop following what everyone else does and do what works for YOUR audience.
5. Blogs are much more than personal logs of your expertise, they can be the foundation to a relationship with your audience.  As well as, a means to increase your profitability by increasing your “conversions” from audience to loyal, paying fan.

Here’s to your blog marketing success!

Maria Reyes-McDavis

Don’t forget to connect with me on The Marketing Masters Guide Blog, where we focus on the tactics used by the Net’s most successful internet marketers. 

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